Tadpole

Easy to customize tutoring platforms
This product was launched in 2023.
Role
Web Design
Team
3 Designers, 3 Devs
Duration
3 months
Services
UX Design, Branding

This case study is under construction.

This case study is under construction.

This is a speculative design proposal project.

A speculative design project explores possible futures by creating scenarios, artifacts, or prototypes that imagine and provoke discussion around alternative realities. Unlike traditional design, which often focuses on solving immediate problems, speculative design invites audiences to reflect on broader "what if" questions and the ethical, social, or environmental implications of future technologies, systems, or cultural shifts.

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The theme of this project is Design for Transitions. Our goal is to create an experience, a tool, or an environment that critically synthesizes our research on the future of work, the future of creativity, and extended reality (XR).

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Now, let's get into it

Our research started off by building a futures wheel which lead to a central theme around the problem of rising obesity, diabetes and related health issues in today’s youth.

Our focus points

    1. Health and wellness
    2. Making healthier choices
    3. Convenience
    4. Reduction in carbon emissions
    5. Need for nutrition education and awareness

    This lead us to formulate our research question:

    Highlights from research

    In 2022...

    Where does our food waste come from?

    Greenhouse gas emissions and waste

    Projected Trends

    The obesity projections for 2030, which is just 6 years from now, is quite concerning. If we extrapolate further, the obesity problem will completely take over the world by 2050 if there are no successful interventions in this field.

    Introducing...

    Our audience

    Primary audience: health-conscious individuals
    Secondary audience: chefs and food enthusiasts

    Palate Infomercial. Filmed on GoPro MAX 360° camera.

    Palate patented technology

    Palate uses a patented nutritional slurry that contains all the macros in the proportions you would need for a healthy body. This slurry is fed into a 3D printer and crafted into familiar food shapes, like burgers and pizza slices, such that the texture and color of the product resembles the original.

    Chip technology

    Palate manipulates the taste and smell of the nutritious 3D printed food, through a chip the size of a rice grain, implanted behind the ear. The chip interacts with neurons, neurotransmitters that control taste and smell to simulate the experience of a specific flavor.

    Information flow

    We have a Flavor Store to buy flavors, a Food Store to order the physical 3D printed food, Restaurant section where premium flavors and food items are published, a Subscription page to manage orders and subscriptions, and finally we have How to use Palate, which contains information about Palate and the food sold by Palate.

    Logo & color

    Marketing materials

    LIVER TRANSPLANT PATIENTS and their families are faced with challenging questions when considering a liver transplant: 

    • What are the eligibility criteria for receiving a liver transplant?
    • What are the risks and complications associated with the surgery?
    • How do I prepare for a liver transplant surgery?
    • What does recovery look like?

    LIVING LIVER DONORS and their families have similar concerns:

    • What are the criteria for becoming a living donor?
    • How will donating a part of my liver affect my health in the long term?
    • How do I prepare for a liver transplant surgery?
    • How soon can I return to my normal activities?

    There must be something out there

    We searched the web and spoke with professionals who deal closely with liver transplant processes and found a lack of available guides to inform users about the living liver donation process. Sources like the living liver donation guidebook from UW Medicine exist that provides helpful information about the process, but is daunting due to its size, jargon, and general wordy-ness, and focus on special circumstances. 

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    Kicking off

    Liver transplant surgery is a life-changing and emotional journey for both the patient and donor. We wanted to approach our solution with as much empathy and practicality as possible, knowing the details can get complex and overwhelming. 

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    • How can we best support the shared decision-making process between the patient, donor, their families, and caretakers?
    • How can we ensure donors feel cared for as they take this significant risk to help another?
    • What can we do to support patients throughout their journey?
    • And, how can we provide meaningful assistance despite our limited access to information?
    Flow chart of liver transplant patient journey

    Solution 1 — A personalized guidebook

    The guidebook caters to recipients, donors, and caregivers by allowing recipients to add users to their group who can help review donor statistics. New users join via a link, creating profiles with specific details that personalize metrics across the platform. This setup supports a data-informed shared decision-making process.

    Multi-user system

    The guidebook caters to recipients, donors, and caregivers by allowing recipients to add users to their group who can help review donor statistics. New users join via a link, creating profiles with specific details that personalize metrics across the platform. This setup supports a data-informed shared decision-making process.

    Probability of qualification

    Since the donor and recipient are deciding whether to proceed together to have this surgery, we offer a quantifiable way to view their personal data and help them make this a challenging decision.

    Reflection questions

    To help donors make a well-informed decision, we’ve highlighted key questions for them to consider.

    Solution 2 — A medical narrative

    We created a medical narrative to help patients and visitors acclimate to new environments, set appointment expectations, and provide clear, understandable explanations for procedures and treatments. This approach makes complex medical information more accessible and guides patients through unfamiliar experiences.

    How we address user needs

    01

    Holistic care

    • Emphasizing the implementation of holistic care in healthcare. An approach that considers the whole person, rather than focusing symptoms.
    • Aims to understand and address all aspects of a person’s well-being: physical, mental, emotional, social, and spiritual.

    02

    Medical narrative

    Providing a shared framework for understanding and communication. Usable by all and aims to make navigating the medical environment easier and less daunting. 

    03

    Personalization

    • Personalization emphasizes a patient-centered approach rather than a one-size fits all solution. 
    • Personalized readings can reduce cognitive overload from redundant information. 

    04

    Multimodal media

    • Combining multiple modes and forms of communication to convey information, and tell stories. Allows information to be relayed in diverse and engaging ways. 
    • Hoping to provide a rich and dynamic way for users to learn about medical information and processes. 

    Next Steps

    01

    Expand narrative to caretakers

    • Caretakers can utilize medical narratives to understand what will be needed to take care of their patient or loved one.
    • Consists of a comprehensive overview of the patient, their current condition, treatment plan, medications, and other essential information. 

    02

    Resources for living donors

    • It is crucial to remember that the living donor will need information, support, and guidance for factors outside of their medical life. 
    • Resources will lead to aid for: lost wage reimbursement, travel and dependent care, legal and social support, and more.

    03

    Doctors as active participants

    • Doctors play a central role in healthcare decision-making, acting as facilitators, guides, advocates, and collaborators. 
    • Expand upon materials to be used by doctors within the field.
    • Can be used to aid in informing and explaining conditions and terminology to patients. 

    Kiosk screen redesign

    I was highly motivated to update the kiosk screen to align with current design trends. Collaborating closely with one of the principal designers and incorporating feedback from the rest of the design team, I developed a sleek, clean redesign with increased contrast and modern visual design elements.

    Current Design
    New Proposed Design

    Icon redesign

    I redesigned 134 icons in the Waters HPLC design system. The new design addresses inconsistencies in size, style, and weight that I noticed while working in XD.

    Icon redesign process

    Designed to pixel perfection.

    What is high performance liquid chromatography?

    One of the joys of being a product designer is the chance to gain knowledge across a wide range of fields. In short, HPLC is an analytical chemistry technique that separates, identifies, and measures the components of a solution.

    Here is a video on HPLC and mass spectrometry

    HANNAH IS TRAVELING IN JAPAN and checks out of her hotel at 10 am; her flight is at 8 pm. With a few hours to explore, Hannah struggles to find somewhere to store her belongings. Hannah lugs her suitcases through the city.

    Frustrated with this inconvenience, Hannah founds Boxy, a flexible short-term storage service offering hourly, daily, and monthly rentals. Currently, Boxy operates in Boston, Massachusetts, connecting city residents with extra space in their homes to college students and tourists. Our team designed a fully functional website and brand identity for Boxy.

    Make a reservation

    Browse through listings --> choose dates --> describe & upload images of items --> payment info --> complete reservation!

    Create a listing

    Address --> availability --> amenities --> storage space description --> item & size description --> images --> personal identification --> review responses --> submit listing!

    Manage your reservations

    Host: View upcoming, ongoing, and past reservations, approve requests, and edit listings!
    Stasher: View upcoming, ongoing, past and pending reservations!

    Edit your listing

    Easily edit your listing with our simple interface!

    UX design process

    My role as design lead

    • Scope out project goals + timeline, plan sprints, assign tickets
    • Facilitate design critique sessions, provide guiding resources 
    • Communicate progress with client + Project and Technical Leads

    Competitive research

    To understand the existing competitors in storage services, we conducted competitive research on Uhaul, Neighbor, Public Storage, Clutter, Storage Squad, and Cubiq. For each service, we analyzed what their website is doing well, what it isn’t doing well, and what aspects of the site could influence Boxy. 

    Information architecture and user flows

    Map of system structure and hierarchy and traces specific user paths and decision-making processes.

    Low fidelity wireframes

    We created these wireframes to quickly articulate the general layout, flow, and components of the website.

    Usability testing on lo-fis

    We chose one task within each of the six flows to test, identified its usability heuristic, and three research goals. Sample size: 10 users

    Useberry usability testing
    Heatmap: click tracking

    Issue: navigation difficulty

    Users struggled to navigate between host to stasher views while accessing key features such as 'Create a Listing.'

    Solution: two tabs + hamburger menu

    The nav bar went through three iterations, resulting in the "Browse" and "Create a Listing" tabs and a hoverable drop-down menu for other features, including "Switch to Stashing/Hosting." Hover effects (grey background and bold text) indicate clickability. Usability testing validated this design in the high-fidelity stage.

    High fidelity prototype

    Interactive on Figma

    Next steps

    The design team completed all deliverables, including reach goals. We wrapped up with a 2nd usability test of the high-fidelity prototype, allowing for potential future improvements based on direct feedback from Boxy users.

    01

    Messaging

    • Expand to messaging platform that allows stashers to directly contact hosts and vice versa.

    02

    Adapting to change

    • Unexpected challenges, such as legal issues, may arise. Pivot quickly and maintain frequent contact with client.

    03

    Advice to a new designer

    • Design boldly!
    • If a flow remains unsuccessful after multiple iterations, it is okay to step back, reframe the problem, and explore a new approach.
    team boxy, signing off 🤟

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